( 011 / 018 ) Anga Natural training hub Identity and Art direction 2024
Bali-based training hub. Anga, comes from Sanskrit and means ‘part of the body’. Community, hard work, and making meaningful connections are at the heart of everything they do. By breaking free from the traditional gym and utilizing natural training methods with objects such as ropes and logs, they build strength in the real world and challenge the body in new ways.
With the proposal, we wanted to convey the delicacy at the same time as the power of nature, by creating a practical system that can be used every day. The logotype, is built with the same concept of delicacy as well as the effort and reward to achieve the well-being of the body and soul, concentrated in a small inclination in the letter A.
Photography: Joao Malone