( 003 / 018 ) “Iconic Itself” Santa & Cole Idep Graphic design and Art direction 2023
"Iconic itself" showcases the legacy of Miguel Milá, not by seeking to iconize his work, but by demonstrating that it is already iconic. The campaign highlights the versatility of the design, in addition to its features and characteristics that make the product unique. As a starting point, the campaign shows the versatility, atemporality and beauty of the products by placing them in different times and spaces.
Photography: Manel Cano
Photo assistant: Laia Serra
Space owners: Alberto Aranda, Barbara Maga, Carla Step, Joan Querol